What you'll learn
Discover how to identify your SEO competitors, analyze their strategies, and find opportunities to outperform them in search rankings. Learn to turn competitor insights into actionable SEO tactics.
Why competitor analysis matters
Understanding what your competitors are doing right (and wrong) gives you a roadmap for SEO success. Our AI-powered competitor analysis reveals their keyword strategies, backlink profiles, and content approaches.
Keyword Opportunities
Find keywords your competitors rank for that you're missing
Content Gaps
Identify topics your competitors cover that you don't
Backlink Strategies
Discover their link-building tactics and opportunities
How to perform competitor analysis
Identify your competitors
Start by finding websites that rank for your target keywords. Use tools like Google Search, SEMrush, or Ahrefs to identify who appears on the first page for your important keywords.
How to find competitors:
- • Search for your main keywords and note top 10 results
- • Check "Related searches" and "People also ask"
- • Look at your Google Analytics referral sources
- • Use competitor research tools
Run competitor analysis
In your AISEOTurbo dashboard, navigate to the Competitor Analysis tool. Enter up to 5 competitor URLs and let our AI analyze their SEO strategies, keyword targeting, and backlink profiles.
Pro tip:
Choose competitors that are similar in size and niche to yours for the most relevant insights. Mix direct competitors with aspirational ones (sites you'd like to emulate).
Analyze keyword gaps
Review the keyword gap analysis to find terms your competitors rank for that you're not targeting. Focus on keywords with high search volume and low competition that align with your business.
Study content strategies
Analyze what types of content your competitors create, their content depth, and how they structure their pages. Look for content gaps and opportunities to create better, more comprehensive content.
Analyze backlink profiles
Examine your competitors' backlink profiles to understand their link-building strategies. Identify high-quality sites that link to them and look for similar opportunities.
- • Guest posting opportunities
- • Industry partnerships
- • Resource page mentions
- • Broken link building
- • Local business citations
Create action plan
Based on your analysis, create a prioritized action plan. Focus on high-impact, low-competition opportunities first. Set realistic timelines and track your progress over time.
Best practices for competitor analysis
Do's
- • Analyze 3-5 direct competitors
- • Look at both ranking and non-ranking competitors
- • Focus on actionable insights, not just data
- • Monitor competitor changes regularly
- • Combine competitor data with your own analytics
Don'ts
- • Copy competitors exactly - innovate instead
- • Obsess over competitors larger than you
- • Ignore your unique value proposition
- • Make changes without testing first
- • Focus only on ranking positions
Ready to analyze your competitors?
Start with our competitor analysis tool to gain insights that will help you outperform your competition in search results.